Stand Out in a Crowded Market | Part 1

Candidates have the upper hand at the moment. Anyone looking for a new job will often have multiple offers. But even before that, they have a wider range of job opportunities to search through than ever before. If you are worried about how to make your company stand out in a crowded job market—keep reading.

To stand out in a crowded job market, you need to assess areas of your recruitment process. First, your job posting has to catch the attention of potential candidates. Second, as we explore in the following article, you need to be able to offer them something they can’t refuse… and this is not necessarily a competitive salary.

Creating a Job Post That Stands Out in a Crowded Job Market

#1. Use videos in your job postings

Videos are eye-catching and can portray more information than text. They provide transparency, authenticity, and a human touch in a very digital world. Videos are extremely cost-effective, especially when you share them on your social media sites to greater reach. Furthermore, it’s more likely that people will share a video than a traditional post.

#2. Use a title that defines the job exactly

If a person doesn’t understand the role from a title, they’ll scroll past it. While you want to make it catchy, you should be sure to use vocabulary that is understood by the target audience. Be sure to include the level of experience or any special requirements for clarity.

#3. Use a minimum of 3 channels to get your posting seen

Online job boards are still used by approximately 65% of job seekers. Nevertheless, social media is becoming more and more popular so your posting should also be on your company’s social media pages. Never underestimate the power of employee referrals: candidates have greater trust in other employees, they will often be a better cultural fit and you will enjoy better retention rates.

#4. Highlight why your company stands out

A job description should be between 500 and 2,000 words and staying in this range will increase your chances of up to 30% more applicants. This is enough to explain the job description as well as mention why your company is different. A useful approach is to make use of FAQs so candidates can see the answers to their typical questions up-front.

Read: Stand Out in a Crowded Market | Part 2

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